How did Baselworld die? What happened? We created a timeline of events, and it's basically the plot of 'Marriage Story'

Do you remember the feeling of watching Marriage Story? The way that, despite the flashes of intimacy and connection between Adam Driver and Scarlett Johansson, you just knew the two characters were doomed, and that it was all going to descend to a scene where Adam Driver is singing drunkenly in a bar. Well, that’s what watching this Baselworld saga has been like to report on. It doesn’t matter who is who, they both – Baselworld and the watch brands – ain’t going to end up with each other. That’s all that matters. And now we have our Adam Driver in the bar scene. Because, in a statement released overnight, Rolex, Patek Philippe, Chanel, Tudor and Chopard have announced their departure from the Baselworld trade fair. They’re out. Baselworld is all but done. While this may come as a shock to some, the writing has been on the wall for a number of weeks and months, with growing tension between the exhibitors committee of Baselworld and Baselworld management MCH Group around the cancellation of the 2020 edition of the show. Instead of attending Baselworld in 2021, the brands will hold their own event in Geneva in April 2021 at the…

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