In-Depth: The Chanel Monsieur de Chanel, And The Evolution Of The Gendered Watch

The world of luxury offers endless examples of the problems companies can run into when they do something unexpected. Whether something is disruptive and captivatingly revolutionary or just off-putting and off-brand is something very hard to predict (and anyone who could do it reliably would make a killing). Of course, what exactly it is that constitutes a company’s identity is something about which you will get many different answers, depending on who you ask, but, in broad strokes, often a famous company’s basic language can seem a bit set in stone. When we first heard Chanel was doing a watch specifically intended for men, we didn’t quite know what to expect, but we were very impressed by the Monsieur de Chanel after a first look at Baselworld, and a chance to see the watch again, and to spend more time with it, was a chance to get a closer look, not just at the watch, but also at the ingrained prejudices and expectations that come with it.

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8 years ago