INTRODUCING: The harder, faster, stronger Hublot Big Bang Ferrari in Magic Gold

The ongoing creative collaboration between Hublot and Ferrari is now in its seventh year, and it doesn’t look like it’s running out of gas any time soon, if the latest offering is any indication. We’re talking about the Big Bang Ferrari Magic Gold. The defining feature of this edition of 250 watches is the sporty chassis in Magic Gold. This 45mm case was reworked last year by Hublot and Ferrari’s design team to create a sleeker look, with those case-hugging chrono pushers and cowl-like crown placement. And while the refreshed case is pretty noteworthy, it’s the Magic Gold that still wows. The perennial appeal of this precious metal is undeniable, but traditionally, it’s come at a cost. Gold is soft, prone to scratching and wear that dims the allure somewhat. In 2012, Hublot found a way around this — thanks to the wizardry of a partnership with the Swiss Federal Institute of Technology (EPFL), a new super-hard alloy was formed, called Magic Gold. This alloy boasts a hardness of around 1000 Vickers (compared to 400 for 18-carat gold), and means that the watch is virtually impervious to day-to-day marks. It’s a high-tech luxury that’s entirely appropriate for a Hublot X Ferrari…

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