Marie-Laure Cérède, creative director of watchmaking at Cartier, is our eloquent tour guide for the 2019 Cartier collection, with a focus on the new faces and physiques of the Santos family. The 2019 Santos-Dumont T+T: What is the logic behind the new quartz movement-powered and smaller-sized Santos-Dumont? MLC: Since we relaunched the Santos last year we have a new generation of Santos lovers, and we wanted the Santos-Dumont to also address the expectation of the new generation. For me, it really completes the family. You have the style and the quality of the higher range, but you have a new price point too, of 2900 (EU). It is a new quartz movement with an autonomy of six years, twice the standard of the traditional one. When we created the Santos-Dumont we wanted it to be the first watch, especially for this young generation. It’s an access to the brand and an access to the Santos family. I think it has the same values as the millennials. It’s very thin, it’s smooth, it has the trend of vintage pieces and I am convinced now that people are looking for something different. Maybe they will not start their journey with a round…
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