The Enabler: How to justify buying another watch (#9. "But it's an investment…")

best gold watches Rolex Daytona RainbowNOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucketload of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate your latest acquisition. Sadly, it’s time for The Enabler to bow out. Over the last few weeks I’ve furnished you with a stack of irrefutable reasons to justify blowing your pay-packet on yet another watch. To testify on your horological behalf we’ve called to the stand everyone from Kanye West to Mahatma Gandhi. And we’ve discussed a succession of tried-and-tested manoeuvres — The Heirloom Defence, The Milestone Celebration, The Cost Per Wear Argument, not to mention the “At Least It’s Not Coke & Hookers” Line Of Attack. Hopefully, your watch collection will already be considerably richer as a result. But I’ve saved one of the most convincing arguments until last, namely the fact that buying the right watch can prove to be a genuine investment. “You’ve just bought a watch that costs the same as a small car!?!” yells your red-faced wife as she eyes your…

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