We all have "the disease" of watch collecting, we asked a psychologist why we opted in for this…?

watch collecting psychology“Completely irrational”, “a horrible affliction”, “the disease” … that’s how Shark Tank investor Kevin O’Leary described his obsession with watch collecting in a Time+Tide interview (read it here). It’s easy to understand O’Leary’s ambivalence about his hobby. After all, viewed from a certain perspective, watch collecting doesn’t make an awful lot of sense. Watches are not only often wincingly expensive, they’re also functionally redundant in that you can always tell the time by glancing at your phone. The desire to collect multiple watches can therefore seem even more nonsensical. Particularly if you keep most of them stashed in a safe. So why do we devote so much time, effort and resources to such an illogical pursuit? Dr Richard Moulding is a clinical psychologist and senior lecturer at Deakin University and specialises in compulsive behaviour. He believes that timepieces are particularly desirable things to collect due to their multi-faceted nature. “People collect things they’re passionate about and get enjoyment from,” Dr Moulding says. “Watches tick a lot of boxes in terms of collectibles. There’s the technological side in terms of their movements, the different finishes and the advancements in precision. But watches are also aesthetic objects – some look better than…

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4 years ago