Why the Longines Heritage Collection is going from strength to strength

Owning a watch that has been given to you as a gift has a sentimental element that can get even more meaningful over time. Anyone who has been fortunate enough to have received a watch as a gift, a milestone or something to mark an achievement, will know what I’m on about – it’s an emotional thing, it becomes more than ‘just a watch’. …if you’re contemplating buying a watch for someone you care about, you should abide by one simple rule: keep it classic. But not all watch gifts are equal. What can make the experience slightly less nostalgic as the years go on is if the watch in question was made with a particular aesthetic or trend that is no longer en vogue … think the vast majority of fashion watches from the ’90s, for example. That’s why, if you’re contemplating buying a watch for someone you care about, you should abide by one simple rule: keep it classic. And the parameters set by Longines’ range of heritage timepieces are some very safe guide-rails indeed. Why? Because they offer tried and tested watch designs with a high level of refinement that’s verging on unparalleled in the price bracket. And,…

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