Introducing – The Norqain Wild One of 1, a Customizable Watch with 3.5 Million Configurations

A high-tech, rugged, all-terrain sports watch made of an innovative carbon fibre composite material, the Norqain Wild One (launched in 2022) was an important step in the development of the young, independent, family-owned watchmaking brand. Its elaborate design presents ample opportunity for personalization. Norqain now introduces a fully customizable iteration of this model, incorporating gold […]

Introducing – Meet TAOS, a new Brand Entirely Dedicated to Metiers d’Art

At MONOCHROME, we are always delighted to discover and present new watchmaking projects. Founded by renowned Geneva-based dial maker, Atelier Olivier Vaucher, and watchmaker Olivier Gaud, TAOS emerges as a new independent watchmaking brand dedicated to métiers d’art and artistic crafts. Each of their watches is one-of-a-kind. The brand debuts with an inaugural collection of […]

1 month ago

Interview – Karl-Friedrich Scheufele of Chopard on Integrated Production, Future Generations and Sustainability

The roots of Chopard trace back to 1860 when Louis Ulysse Chopard founded his company in Sonvilier, Switzerland. The Scheufele family took over the company in the 1960s. Under their stewardship, Chopard experienced a renaissance and evolved from a traditional watchmaking company into a globally renowned luxury brand. Chopard is a vertically integrated, family-owned company, […]

1 month ago

Industry News – Rolex Breaks the CHF 10 billion Barrier, And The Top 50 Swiss Watch Companies of 2023 According to Morgan Stanley

While the growth for the luxury industry as a whole is expected to slow following months/years of sustained development, with macroeconomic and geopolitical headwinds and demand uncertainties in the US, Europe and China, the Swiss watch industry ended up 2023 as yet another record year, with exports up 7.6% compared to 2022, reaching their highest […]

2 months ago