Random acts of kindness are all very well. But at Time+Tide, we prefer our gestures of mind-blowing generosity to come in a horological format. From rock stars to comedians and actors to athletes, the moral of this story is simple: work hard, amass your fortune then spread the love by upgrading the wrists of mankind, one watch at a time. Bruno Mars plays Santa In 2019, Bruno Mars revealed on Instagram that he’d given his bandmates a Christmas present to remember. “My boys continue to show the world what time it is,” he wrote in the Instagram caption. “And a band that sings together blings together! #AudeMARS” Each of the eight members of his band, The Hooligans, received an Audemars Piguet Extra-Thin ‘Jumbo’ Royal Oak Ref. 15202 in gold. The full retail price for the watch at the time: US$55,400. As if that wasn’t a nice enough festive gesture, the watches were personalised with specially made custom boxes that read: “Audemars Piguet: Bruno Mars 24K Magic World Tour Edition”. Merry Christmas indeed. Why you really want to be friends with Jay-Z If you’re hip-hop’s first billionaire, standard party invites don’t cut the mustard. So when it came to inviting VIPs…
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