INTRODUCING: MB&F x L'Epée x Massena LAB

MB&F X L'EPÉE X MASSENA LABHow can a table clock be desirable? My thought process is well on the way to becoming coherent, meaning Sellable To The Wife. She has a background as a buyer in the oil business, so I can’t tell her that the need for a USD$27,000 non-wearable time piece is driven by desire.  The title of my presentation (with PowerPoint?): How to justify the purchase of a USD$27,000 table clock with a T-Rex theme. Well, actually, just the skeletonised legs and one eye, but beautifully made … It will be made more difficult by her not knowing what Max Büsser and Friends signifies in my world of horology. Even my 26 years of sales training might not suffice, but I’m doing the pitch anyway. Some of us are stuck in small closets masquerading as home offices, and some of us are back in The Real Office. Let’s be honest, the time of day is there at the corner of the screen, but what if there was a hand-finished piece of art on the desk feeding your creative senses and invoking the history of Earth while at the same time telling the time? This is it. William Massena, the scion of Timezone…

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