Watch Dandy

Serica was born only late last year when they were announced to the world as a brand that would offer a well-designed and robust timepiece at a fair price. They delivered in spades with their first watch, the Serica W.W.W. (standing for Wrist. Watch. Waterproof), inspired by the watches of the Second World War, where legibility and reliability were a priority that could not be compromised. The idea behind the brand was seeded when its founders — including the magazine magnate and Instagram influencer Matt Hranek (who spends his days jet-setting around the world with a Negroni in hand, living a life that many dream to pursue) — found themselves unable to find a good-looking wristwatch that didn’t cost an arm and a leg. In response to this frustration, they looked to the middle of the last century for a design, arriving at a cleanly executed military-inspired form that was both customisable and without branding. That’s right, a watch launched in 2019 without a logo on the dial. An unusual approach, but one that works beautifully with the no-nonsense philosophy that was the driving force behind its development. Cased in a vintage-faithful 37.5mm stainless steel case, the watch can be altered according…

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Editor’s note: Few stories in the Time+Tide back catalogue get the comments section humming quite like Ceri David’s piece on how to impress her with your watch. Also, Ceri extrapolates, women in general. But reading this back, and knowing Ceri well, this is very much her voice, and her kind you’ll be striking the right chord with should you take the – overall quite excellent – advice. Who is Ceri, and why should you listen to her? She was only the second woman in the world to be a longstanding editor of GQ. Trust us, she’s the bomb.   Firstly, let’s not delude ourselves: your timepiece is going to impress more men than women. That’s a given. Unless, of course, it’s awful. If that’s the case, you’ll be slaying precisely no one — and also, how did you find your way to Time+Tide? However, there are a few ways you can maximise your chances of making an impression on the fairer sex with your choice of wristwear, at least a little. Listen carefully. Step 1: Choose something less obvious Less obvious than what? Less obvious than the one you’re most likely to choose, obviously. Because even though that un-aerodynamic chunk of metal on your…

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