RECOMMENDED READING: How the Rolex Submariner became an icon and inspired legions of copycats

For many, the Rolex Submariner is the watch. The default, the archetype. In some ways the watch has transcended its original function and become a totemic symbol for aspiration, class and cool. It is, after all, the original watch of James Bond. On the other hand, it’s still a superlative tool, designed for the dangerous job of diving, a job it still excels at. The fact that the Sub can balance these two faces has a lot to do with its success. As does its long, sustained production run and the fact that a Submariner from 1954 will look pretty much the same as one from 2019. So, to brush up on the history of what is — arguably — the most significant wristwatch around, we’d suggest a quick peruse of this GQ article.  

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