Editor’s note: Not many know it, but Australia was one of the most important markets for Hans Wilsdorf as he built the businesses of Rolex and Tudor in the early part of the 20th century. Tudor watches have been in Australia for the best part of 100 years, proving that Australians know great value when they see it — value the brand continues to offer today. While our American and English cousins have only recently rediscovered the joys of Tudor watches (relaunching in the American market in 2013 and the UK in 2014), Australia can stand proud in the knowledge that we’ve been wearing watches emblazoned with the Tudor shield and Tudor rose for the last 83 years. Tudor first came to Australia in 1932. History shows that it was merely eight years after Hans Wilsdorf registered the trademark “The Tudor” in 1926. The Australian distributor was the jewellery firm Willis & Sons – who had been importing, wholesaling and manufacturing jewellery since 1858. While Australia in the ’30s wasn’t the centre of the watchmaking world, we did have a pretty significant expertise and background in jewellery, thanks to the gold rush – so it’s not entirely surprising that we would…
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