Cometh the crisis, cometh the man. Jean-Christophe Babin, CEO of Bulgari, has grown in stature yet again over the last six months as Bulgari has taken a militant stance against COVID-19. Whether it’s delivering Bulgari hand sanitiser to hospitals to assist in their fight against this deadly virus, or delivering a fair with 16 of his friends in Geneva in the absence of Basel and SIHH (Geneva Watch Days, or GWD from here), the permanently tanned and uncannily youthful Babin has been even more active than usual. Which is why, when it was decided that we would attend GWD with a little help from our friends Mike Christensen and Marcus (the European-based videographer guru behind practically all of our best videos) we requested a sit down. But in the age of COVID-19, a sit down is a stand up. So Mike Christensen, our man in Europe (who you might know from his time as Editor of GQ Australia), stood up and put some tough questions to the man in charge. On the brands that didn’t join Geneva Watch Days, including Rolex “A lot of brands that decided not to participate saw we had 17 brands here, and strangely and conservatively…
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