In case you haven’t watched our videos and heard our brutal mangling of Swiss brand names with broad Australian accents, you might not realise that Time+Tide is an Australian-based company. So it makes sense that we’re a little proud of our homegrown heroes, and even those we’ve adopted (hello Rusty). So, in the spirit of mateship, say g’day to three crackin’ Aussie watch ambassadors. The ambassador: Chris Hemsworth. Brand ambassadors don’t come much bigger than the mighty god of thunder. The former soapie star has dominated screens since his breakout role in 2011’s Thor. Since then he’s gone from strength to strength, as an action hero, and a man who doesn’t mind flexing his comedic muscles (I mean, Ragnarok is clearly the funniest MCU movie). The brand: TAG Heuer. Hemsworth popped up on TAG Heuer’s radar after his turn in Rush, the Heuer-heavy racing biopic, and the relationship was made official in 2015. Why it works: Australians love Hemsworth. Sure, he’s famous, but he’s also chill — preferring to call Byron Bay home instead of the Hollywood Hills. We also love TAG Heuer — the sporty, automotive brand has been a force to be reckoned with down under for decades. Plus…
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