Rolex fakes have existed for a very long time. But where it used to be pretty easy to spot an impostor – from the dull lustre of the cheap materials, to laughable aesthetic inaccuracies, to the sound of the rotor rattling from across the boardroom table like a bag of Skittles – it is now increasingly difficult. It’s something Watchfinder has demonstrated in this extraordinary comparison video. As I’m sure almost all of you will know, the meteoric rise in the popularity of steel Professional models like the Submariner, GMT-Master II and Daytona has meant that enthusiasts are paying as much as four times more than retail to get their hands on one. Such is the demand for these products. This means that now, more than ever, these illegitimate watches are really, really big business. And because only the uppermost echelon of AD cohorts can buy the real deal, fake Rolex watches are now also a mighty economy in their own right. As time goes on, the money invested into making them much higher quality is justified by the exorbitant prices, running now to the thousands, not hundreds of dollars people are prepared to pay for fakes. So, with this…
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