The lockdown in Melbourne has made us miss a lot of things. An avocado-heavy brunch with friends. A cocktail at Eau-de-Vie. And also the opening of the brand new Jaeger-LeCoultre Melbourne boutique. You heard me correctly, Jaeger-LeCoultre has a new home in Melbourne at the Paris end of Collins Street, right next to its Richemont stablemates, Vacheron Constantin and Cartier. This is the second part of an Australian expansion by the brand, with the first-ever boutique in the country opening in Sydney last year. At the time, Justin Devaux, the Jaeger-LeCoultre Country Manager of Australia and New Zealand, explained the decision behind the expansion as a part of a longer-term strategy to “immerse the customer in the brand universe”. Mr Devaux went on to add, “I think overall that everybody is looking quite optimistically at the market in Australia. On our side we definitely expect to have a bright future in Australia, but Jaeger-LeCoultre is not an easy brand to understand, and is one that has mastered so many different areas of craftsmanship that you need to have a specific boutique to be able to have the time and expertise to explain the range of the skills we are offering with…
The post 3 watches you can get from the brand new Jaeger-LeCoultre Melbourne boutique right now appeared first on Time and Tide Watches.
