Is your feed currently flooded with the Grand Seiko “Nature of Time” Exhibition in New York City? There’s a reason for that. Taking place Downtown in the SoHo area, in partnership with Watches of Switzerland, this event has completely raised the bar for watch pop-ups. As thoughtful in design as the watches themselves, the exhibition provides fans of the brand (both old and new) a completely immersive and spacious display of some of the best – and rarest – models the brand has to offer. According to Grand Seiko, the unique Nature of Time Experience was inspired by Japan’s spring and the fleeting beauty of the sakura cherry blossoms (which are also the inspiration for the dial of the SBGA413 Spring model, which you can see here). Grand Seiko has also worked to incorporate the ancient Japanese philosophy of mono no aware – appreciate the beauty of ephemeral things – to create one of the best and most beautiful brand experiences I have had the pleasure of visiting. If I am being totally honest, I really felt like I was in a space that was more than just a point of sale. It was more akin to a museum. The…
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