‘Microbrand’ is one of those contentious watch words — a catch-all term encompassing smaller watch brands typically making, marketing and selling watches outside of the traditional industry pathways. It’s a section of the industry that has come a long way in a little time, and these five players are some of the most interesting players in the space right now … Laventure Founded in 2017 by watch industry designer Clément Gaud, Laventure has thus far released two models, the Marine and the Sous-Marine, the latter in both steel and bronze. While the brand has occasionally been criticised for what are perceived to be high prices for a totally new company, the quality of these pieces in the metal is genuinely outstanding. So far, the majority of dials from Laventure have featured a fade, or degradé style (with the lone exception being the solid black dial on the Sous-Marine). It’s an interestingly artisanal choice for watches that are otherwise styled for the rugged adventurer. What it does do is elevate the brand to something more than the sum of its parts. With some exciting plans in the pipeline, good things should be just around the corner for fans of this exceptional…
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