Editor’s note: The other day, Nick popped into the office with his latest pick-up, a fairly awesome Seiko with a custom ‘Gator Bowl’ dial, which got me to thinking about custom dials, particularly those with corporate logos. They seemed to have had quite a moment in the past, but that time has definitely passed. And while a lot of people aren’t too keen on these dials, I’m quite a sucker for them. Here’s a story from a while back, where I go into bat for custom dials … There’s a piece of pop culture folklore that says that when you retire, your employers give you a party and a gold watch. Now, if you were born after 1980, this concept seems like a quaint anachronism from some halcyon economic boom time, where job security was real and employers rewarded long service. But, trust us, we’ve watched Mad Men, back in the day this was actually a thing. And often the watches were personalised with the company logo. In the business, these watches are known as ‘presentation dials’, because, you know, they were presented to someone. And this is where things get weird/awesome. Supermarkets and fast food chains are about as far away from…
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