WHO TO FOLLOW: @rinascitaconcepts

Owner of Rinascita Concepts, Dino lives and breathes quality – as you’ll see through his Instagram feed. Head over and you’ll find some of the finest custom accessories and haute horology that money can buy. NAME: Richard AKA ‘Dino’ OCCUPATION: Lover of gears on a large and small scale, and part-time creator of watch accessories. HANDLE: @rinascitaconcepts FOLLOWERS: 6.2k LOCATION: New Orleans How did you get into watches? I own a company that services marine propulsion equipment so gears and engineering are directly in front of me every day, on a very large scale. I think this was what brought me into watches – I love to see the gears work in such a small scale. My first “nice” watch was a Ball Engineer, in about 2001. That’s when I fell in love with watches. What criteria do you look for in a watch when making a purchase? I’ve grown to buy what I want and not what other people think is “hot.” For a while I had a bad habit of thinking of watches as an investment and growing to like a watch afterwards, rather than just buying what I liked or wanted. Most of the collection I have now…

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8 years ago