EDITOR’S PICK: Looking back at Basel 2016’s bad boy – the Rolex Air-King

Editor’s Note: This year the watch that had tongues wagging at Baselworld was, without doubt, the Tudor Black Bay Chrono. Last year it was the Rolex Air-King, with its bold minute track and cheerful green and gold logo. Now that the Air-King is on wrists all over the world I’m struggling to justify the fuss. Sure, this masculine entry-level Rolex might not be to everyone’s tastes, but you know what – that’s OK.  The story in a second It was definitely a surprise when we saw it at Baselworld, but now the unconventional design of the new Rolex Air-King is starting to win us over. Rolex famously espouses a philosophy of evolution, not revolution – and its product releases are so reliably incremental that you could, well, set your watch by them. Except when they’re not. Every so often Rolex does something that breaks from its evolutionary mantra. Witness the Sky-Dweller, the platinum Daytona and now, the latest generation of the Air-King. There’s so much new about this watch that the only real link to the Air-Kings of yore is the name, so it genuinely shocked people when it was unveiled at Baselworld, and has polarised opinion since. But now the watch has…

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7 years ago