Editor’s Note: Given that the dog and pony show that is the big Geneva auctions has just wrapped up (after breaking another bunch of records), we thought it was the perfect time to publish Time+Tide reader Julian Sack’s account of trying to buy a watch in Geneva, which we originally published one year ago – to the day. Now, Julian is no noob – he’s an experienced collector with a penchant for the Rolex Prince and Patek Philippe. So if you’ve got dreams to head to Switzerland and make a killing in the big auctions, this is a must-read. I’d never before attended any of the big Geneva watch auctions, and I wasn’t sure what to expect. My first stop after clearing customs was Christie’s, to get a closer look at some lots I had my eye on. The atmosphere was busy, but calm. An hour and some 15 watches later, I had a better idea of what I wanted to bid on. Some watches that I liked from pictures didn’t deliver in the flesh, so I’d already had my first lesson – that it’s essential to see the pieces in real life. Next stop was Phillips. I’d missed the epic Start-Stop-Reset, but…
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