VIDEO: Longines and skiing timekeeping, a match made in the mountains a very long time ago…

When you visit the heart and home of Longines, at Saint Imier in the Switzerland’s Jura valley, the brand’s link with skiing is immediately demystified. This is a skiers paradise, and in the early days of the sport’s timekeeping in the 1920s, the Longines watchmakers would not have had to travel far to test their latest custom-built mechanical chronometre. What I also discovered at the Longines museum was that their involvement in sport has spanned more than just equestrian and Alpine skiing related events. The list of innovations in the pursuit of timekeeping precision is impressive and pretty cool to witness firsthand. Today’s focus though, is skiing – and how a simple (but monstrously large) chronograph to time downhill events has evolved into some cutting-edge tech, as explained by Longines President Walter von Känel.  

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7 years ago