So, in some parts of the watchosphere, it’s fashionable to be a Hublot Hater. While I’m not a HH (professional detachment, there are other, better uses for my energy), I will admit to being in the “not loving it” camp for quite some time. It was the bigness, the brashness, the it-watchness of it all. Given the choice, I’ll take off-trend. It was the flashy image – the rappers, footballers and boxers. Which is ironic, really, since Hublot began with Carlo Crocco as the anti-bling of the 1980s. At the time, the watch world was elbow-deep in gold, with wall-to-wall Cartier and Rolex. And then Hublot arrived: a matt black rubber strap on the gold. The brand was as polarising then as it is today, but in a different way. There were still the questions you can find all over the internet: the price-to-value relationship? Originator of materials or an opportunist? Creator or copyist? …Hublot began as the anti-bling of the 1980s. At the time, the watch world was elbow-deep in yellow gold, with wall-to-wall Cartier and Rolex. And then Hublot arrived: a matt black rubber strap on the gold. Especially, it was the loudness. Jean-Claude Biver’s Hublot has been PR-noise turned up…
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