Bremont have relied on old-fashioned techniques to build their business. Firstly, they made a pretty great product. Anyone who’s held a Bremont in their hands will attest to that. They put their watch in a movie. They make watches for the military. And when it came to spreading the word in America, co-founders of Bremont, Nick and Giles English, literally hit the road on an ‘English Tour’ of the country. Starting on the 12th September this year, Nick drove a 1970 E-Type Series 2 Jaguar, restored by their late father, while Giles was at the wheel of a 1973 Porsche 911T, over 5300km from New York to San Antonio. The ‘English Tour’ took in some of Bremont’s Authorised Dealers, watch clubs and iconic landmarks. And who was the better driver out of the two brothers? “I am not sure either one of us is any good,” says Giles, “so I would say equally bad, but very enthusiastic.” Look out bollards, look out road-hogging SUVs, look out crazy American wildlife (I’m looking at you, huge bear), here come the Bremont brothers with their two cars that have a combined age of 90 years. I emailed Giles midway through the tour and asked how it was going, and in the…
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