This might come as a surprise to you, but the luxury watch industry is a well-oiled, smoothly running hype machine. Every year at the two big fairs of SIHH and Baselworld, watch brands release numerous new watches. Some completely new, some only new variations. But, invariably, a small fraction of these watches dominate the conversation. And that’s no accident, as many brands invest much of their considerable marketing clout into a few heavy-hitting models that (they hope) will be total knockouts. That doesn’t mean there aren’t diamonds in the rest of the catalogue. Here are seven truly excellent watches that snuck under the radar … until now. The Omega Aqua Terra Master Chronometer Overshadowed by the epic trilogy boxed set, the trusty Aqua Terra received some slight but significant upgrades this year, resulting in a seriously strong contender for best all-rounder of 2017. The Rolex Datejust 41 The other contender for Miss Versatility 2017 is that perennial favourite the Rolex Datejust, released this year in a steel 41mm model. Upgraded size and upgraded specs give a new lease of life to this timeless classic. The Tudor Black Bay Steel The Black Bay is pretty established by now, but this year Tudor…
The post LIST: 7 sleeper hits of 2017 appeared first on Time and Tide Watches.
Continue reading ‘LIST: 7 sleeper hits of 2017 ‘