“Girls just want watches that look pretty.” So we are told. Of course, most of us want things that look good (and, ah, don’t men want good-looking stuff too?). But “just” pretty? Please. The watch industry has patronised us with that old cliché for too long. For many of us girls, a fashion watch is anathema – and a diamond bezel is not the be-all and end-all either. Bung a bit of glitter on a boring watch and it’s still a boring watch. Assuming that an interest in mechanical timepieces means that we’ll settle for tool watches with zero femininity completely misses the point, too. Rather than saying pretty OR technical, Hublot has done both. First, it chose its well-proven mechanical calibre, the self-winding HUB1110, for a series of Big Bang watches (thus safely ticking one of the ‘technical’ boxes). Then it harnessed the most advanced materials research into developing the “pretty” part – the case, dial and strap – transforming what are normally considered fashion fabrics into high-tech substances that answer all the demands of fine watchmaking. A very clever play on “fashion watch” perceptions, no? So, while the tech is there – and this materials technology is seriously…
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