“Money likes silence.” Several years ago, a Russian collector by the name of Nikolai (he prefers not to publish his surname) was telling me why he’s so keen on A. Lange & Söhne, and I was struck by that part of his reply. While he meant it to sum up the ‘stealth’ appeal of Lange’s designs (discreet elegance; the antithesis of vulgarity), it also begged the question: what does make Lange so distinctive? A. Lange & Söhne is not what we think of as a “design brand” (the term suggests something altogether more conspicuous or self-consciously groovy) and yet its design language is not only unmistakable but also an intrinsic part of its being. We live in the Age of Noise: advertising noise, entertainment noise, social media noise – all adding to the general cacophony of daily living. So, given that a Lange watch announces its specialness with a whisper, not a shout, how does it make itself heard? The very quietness of Lange’s design is the answer, I think. A couple of years ago, Paul Tange, a prominent Tokyo-based architect and keen Lange collector, summed up the beauty of Lange’s design to me in the simplest terms: “Aesthetically, the…
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