Hublot understands the power of a good partnership, and they don’t come much more powerful than the FIFA World Cup. The World Cup is one of the biggest events in the world. World Cup Brazil reached 3.2 billion viewers across the globe, with one billion alone tuning into the final. Russia looks set to be even bigger. And while many of those eyes will be on the ball, a good proportion will be paying attention to the wrists and Big Bang-shaped boards of the referees, as well as the clocks and countless other locations. But Hublot’s relationship with the beautiful game goes well beyond the World Cup, with some of the sport’s legends amongst the brand’s most significant ambassadors. They also sponsor some of the most famous teams and have numerous limited editions celebrating the game. At the centre of Hublot’s status as Official Timekeeper of the FIFA World Cup is the Big Bang Referee 2018 FIFA World Cup Russia — the brand’s first ever smart watch. And while this large 49mm titanium piece was offered as a limited edition of 2018 pieces (good luck trying to get one in Australia — apparently our allocation was snapped up very quickly…
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