A couple of years ago, when the idea of buying a Panerai crossed your mind, you knew that a minimum of 6K would be required. Quite a hefty price for what were, after all, simple tool watches. Yet, it seems that a new strategy is on its way at the “Officine”. After introducing new and affordable Luminor Base and Marina at the SIHH 2018, the brand is applying the same concept on the Radiomir watches, creating its new entry-level offer: the Radiomir Logo 3 Days PAM00753 and the Radiomir Black Seal Logo 3 Days PAM00754. Back to basics and back to realistic prices – indeed, you can now have a new Panerai for less than EUR 4,000.
