As we embark on the 50th anniversary edition of the US Open, all eyes are on the new official timepiece of the tennis tournament, Rolex. Rolex is replacing Citizen, which had been a sponsor of the US Open for more than two decades. Rolex is already the official timekeeper of the Australian Open and has an impressive roster of tennis players among its ambassadors: Roger Federer, Juan Martín del Potro, Angelique Kerber and Sloane Stephens, to name a few. Rolex chose the Datejust 41 on a jubilee bracelet for the feature timepiece on its US Open webpage. The white gold watch has a dark rhodium dial and fluted bezel. Should a Rolex ambassador raise the Tiffany & Co. hardware in Arthur Ashe Stadium, he or she might be sporting that Datejust. (We all remember Roger Federer’s striking blue-dial Sky-Dweller when he accepted the trophy at this year’s Australian Open.) In the next two weeks, we will see close to AU$3 million in watches at the tournament, and Rafael Nadal, Roger Federer, Novak Djokovic are all scheduled to play. I expect Rafael Nadal — who won the US Open last year — to wear his limited edition Richard Mille Tourbillon watch,…
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