I think we’ve all found ourselves in a similar situation to this before: you wake up, the morning after a big night out and all is seemingly well. At least until the night’s events start trickling back into your mind’s eye, and an odd sensation begins to stir deep down inside, giving you the feeling that things are not quite as they should be. You then roll over and notice something lying there next to you, something that in the unforgiving morning light is not what you were first expecting to see … Flashing before your eyes is a notification from eBay, exclaiming, “Congratulations! You won this item.” And before you even have time to react, the regret has started to sink in. Frequently associated with the purchase of expensive items like a house or a car, buyer’s remorse is a very real thing in the watch world. After all, we all know that our much-loved pieces of wrist candy can sometimes come attached to hefty price tags. However, it’s not always the money that is the biggest factor, because buyer’s remorse occurs most frequently when we must make a difficult decision. Stemming from a cognitive dissonance that arises when…
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