INSIGHT: Is the Octo Finissimo really a ‘game changer’? Bulgari MD Guido Terreni gives us three reasons

If you take the term ‘game changer’ at its most literal, it is a development, a breakthrough that changes the game. No matter how you interpret the term, it’s a big call. And the watch world in particular is a big game to have any meaningful impact on, given the vastness of its history and the giants in its immediate and distant past. At a recent event in Shanghai, Bulgari unveiled their most complicated watch ever, the Octo Grande Sonnerie Perpetual Calendar, which combines grand strike and perpetual complications – no mean feat, and an achievement appreciated by an Asian collector who bought it within a month of its first release in Rome in July at a price that we cannot disclose (but was more than $1 million AUD). But this new pinnacle for Bulgari is not the subject of today’s interview. It is a forthright challenge to the Bulgari Managing Director Guido Terreni about the ongoing — some might argue increasing — association of the term ‘game changer’ with the Octo Finissimo collection. I asked him for three reasons it’s justified. 1. Because it makes ultra-thin watches contemporary “To me, Finissimo is a game changer because it takes the tradition of ultra-thin…

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6 years ago