When we came up with the concept for ‘what sealed the deal’, it was all about those micro-details and micro-decisions that happen in the final stages of a purchase. Tiny things you can’t get out of your head about a watch. That case shape. Those burnt orange indices that are coloured not by paint, but by oxidisation. Most of the factors that sealed the deal on my TAG Heuer Monaco Calibre 11 were documented in this video below, but there is always more to the story, so here it is. When did you first see/hear about it? This is a weird way to meet a Monaco, but the first one I saw was in the mid-2000s and it was a V4, that wild creation comprised of belts, ceramic balls and magic. Of course, I’d seen them on wrists before that, but it wasn’t until GQ needed a story on the V4 that I properly deep-dived. At that point, to be completely honest, I found it occupied a weird polarised place, with this insanely innovative and amazing (cough, expensive) version and other really retro models that were out of vogue in the mid-2000s. There was certainly nothing as pitch-perfect as the…
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