Brand ambassadors are an indelible part of the watch landscape. Fundamentally, an ambassador is someone — typically with a profile — who has a relationship with a watch brand, and endorses them. That’s the broad brush stroke picture, but the reality is much more diverse. An ambassador could be a Hollywood A-lister who wore a watch for the billboard photoshoot and a contractually mandated number of public appearances, never to be seen again. Or it could be something much more targeted, where the relationship is less about getting the watch in front of the largest number of eyeballs but rather the right eyeballs. Bremont’s relationship with Nirmal ‘Nims’ Purja is an example of the latter. You’d struggle to find a man who embodies the value and mythos of Bremont more than Nirmal Purja. The 35-year-old was the first Gurkha to join the elite Special Boat Service. These days, Nims is spending more time at altitude than at sea, as he’s now a record-breaking speed climber, who earlier this year embarked on Project Possible — aiming to climb 14 of the world’s highest peaks (all 8000+ metres) in a single season, or seven months (the previous record is seven years). And of…
The post Nims is not your average ambassador – the record-breaking speed climber who wears a Bremont dive watch at the top of the world appeared first on Time and Tide Watches.