Dubai Watch Week is in its fourth year, and is hitting a scale that should be making the other watch fairs around the world take notice. In the context of Baselworld being in some of the worst trouble it has experienced in its 100+ year history and SIHH (now called Watches & Wonders in 2020) losing the commitment of some of its largest brands, and both of the fairs changing their dates in an attempt to make them more convenient to attend (though this was cited as the reason for both Seiko and Grand Seiko pulling out of the 2020 fair), Dubai Watch Week is gaining significant traction and attention. But what exactly is Dubai Watch Week? Is it a trade show like Baselworld or SIHH, where new watches are released? And if it isn’t, what’s the point in going, and who is it for? Baselworld and SIHH have always traditionally been trade shows, where brands can meet with their retailers, retailers can place their orders for the year having seen the new watches, and members of the press can attend to offer coverage and commentary on latest releases. They aren’t designed for members of the public (SIHH was an…
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