The 'Watch & Act!' World Watch Auction for the Australian bushfires is live! See and bid on all 16 watches now…

I am excited – after a couple of furiously busy weeks of behind-the-scenes planning – to announce the launch of the ‘Watch & Act!’ World Watch Auction in aid of the Australian bushfire crisis. The auction, launched today on the Invaluable online auction platform at 9am AEST, will run for 10 days, until 9am AEST on Friday the 31st January. Invaluable.com is the world’s premier online auction platform and is used by such esteemed houses as Sotheby’s and Phillips. The team at Invaluable.com, like so many generous donors, have offered the platform and their support services at no charge. The auction features 16 watches from 14 brands. All items are listed with no reserve. It includes two unique pieces that have been created especially for the auction; the Zenith Pilot Rescue, ‘Australian Rescue’ Edition Unique Piece with custom case back. And the Hublot Classic Fusion ‘Watch & Act’ Edition Unique Piece, also with engraved case back. In addition to these one-of-one pieces, there are no less than nine other Limited Edition models on offer. One is the personal H.Moser & Cie Pioneer Centre Seconds watch of U2 bass player Adam Clayton, offered by the brand with Adam’s blessing. It is…

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