Coronavirus may have killed Baselworld 2020 … but was it on the way out already?

Editor’s note: As we’re sure most of you reading this are already aware, Baselworld 2020 is officially dead. Yes, despite the perplexing decision from officials to say that the world’s biggest watch fair had been “postponed” to the end of January 2021, it has, like so many other trade shows this year, fallen victim to the rampant contagion that is COVID-19 aka Coronavirus. But, things haven’t exactly been brilliant for the watch fair of late anyway, and some are even speculating that this latest tribulation could be the final nail in Basel’s coffin. After attending last year’s event, Sandra Lane gave her impressions on the state of Baselworld, and it’s definitely worth a read.  It’s now 10 days since Baselworld 2019 ended – but it feels like yesterday. Or half a lifetime ago. That’s what a week of viewing hundreds of new watches through a haze of severe jet lag, industrial quantities of caffeine and minimal sleep does to you. But with time comes recovery, and with that comes perspective. So now seems like a good moment to look back on what was always going to be one of the most keenly anticipated Baselworlds in the fair’s century-plus existence. Keenly anticipated…

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