H. Moser & Cie started a joke that started the whole world wanting, now it's ready for your wrist, for real

Moser VantablackAnyone remember H. Moser & Cie.’s “April Fools” prank from last year? We just revisited it on our Instagram stories. If you missed it, allow me to explain. The @moserwatches Insta post from April 1, 2019, displayed what looked like a brand new model of the Swiss watchmaker’s popular Venturer range. But it was immediately apparent that there was something off about this watch … its handset appeared to be missing, just a deep black Vantablack dial. Look ma, no hands. Moser explained in the caption of the post, “Something new and unprecedented for #MoserMonday: meet the Venturer Concept Vantablack in a 39mm steel case, the first watch to feature a Vantablack dial paired with Vantablack hour and minute hands. Limited to 20 pieces.” Well, that started a joke that started the whole world wanting. The reception to the Instagram post was such that a year later we now bear witness to three completely new models from the watchmaking provocateur that stay almost completely true to that original jape. And best of all, they can be purchased online now, from anywhere in the world.  The first is the Venturer Vantablack Black Hand 39mm in solid 18k white gold. This would…

The post H. Moser & Cie started a joke that started the whole world wanting, now it’s ready for your wrist, for real appeared first on Time and Tide Watches.

Continue reading ‘H. Moser & Cie started a joke that started the whole world wanting, now it's ready for your wrist, for real’

 
5 years ago