FRIDAY WIND DOWN: We are dropping a feature length virtual watch fair video on YouTube. Dress code: clothing optional  

We don’t want to cry poor, because boy have we had some good times over the years. But the hidden thing about watch fairs is that they’re utterly exhausting. Especially when you travel for over 24 hours to get to them. Somehow, I have managed to re-create this effect without leaving Australia. Because, wait for it, we have filmed the first ever feature length Time+Tide video – and it’s essentially a virtual watch fair! And by feature length, we’re not stretching the truth either. This is over an hour of analysis, banter and brand new watches – it’s the ultimate ISO-FIX for watch lovers. It’s called the Time+Tide Home Delivery Watch Fair. It does what it says on the tin. Delivers a fresh watch fair to you, wherever you are, for your viewing pleasure. Isolation is nothing. Pyjamas are everything. We have you covered and you can come 100 as you are. The video launches at 8am tomorrow morning. How did we do it? Running the gauntlet of Australian social distancing regulations, we have worked with a skeleton staff of filming crew (thank you Saxall for dealing with our insane deadlines) to capture ALL of the embargoed watches which will be…

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5 years ago