MICRO MONDAYS: 5 almost instantly sold out collaborations that have consolidated the cult of Unimatic

Editor’s note: There are more micro and independent watchmakers out there than you could possibly ever discover in one lifetime – literally thousands upon thousands of different brands, all vying for your hard-earned. Ascertaining which makers are the successful ones is pretty simple. If they’ve been established for anything more than two years and they’re still solvent, chances are they’re doing OK. And if you want to figure out which small watchmakers are excelling, you need only look at their back catalogue. If the watches made so far have sold out, then guess what? This is a successful watchmaker. That’s why for today’s Micro Mondays feature, we’re once again taking a look at the Milan-based Unimatic. More specifically, we’re taking a look at five of their limited edition models that have sold out; in some cases, in a matter of minutes. Why? Because these models exemplify the breadth of abilities at making watches that are not only good but, more importantly, desirable.  Unimatic X Massena LAB Modello Uno Ref.U1-ML6  Perhaps the most widely known model from Unimatic in recent memory, the Italian watchmaker’s collaboration with industry luminary William Massena was a resounding success. Want to know why we think that? Because…

The post MICRO MONDAYS: 5 almost instantly sold out collaborations that have consolidated the cult of Unimatic appeared first on Time and Tide Watches.

Continue reading ‘MICRO MONDAYS: 5 almost instantly sold out collaborations that have consolidated the cult of Unimatic’

 
4 years ago