Ladies, gentlemen, prepare to absolutely slay 35 minutes. And in the process, you’re going to put yourself in the running for one of the best two-watch carry options on the market. This week, we launched our second-longest ever YouTube video, and personally I think it’s the single best bit of storytelling we’ve ever put together. It also has Will Ferrell in it, which is another bucket list tick. Also Zenith CEO Julien Tornare, watchmaker and ex-head of the Rolex Service Centre Michael Woods, and Wei Koh, none of whom needs any introduction. Sadly, it has done quite poorly on YouTube. The cut-down version wins again. This is not new. The shortened content, and the list content always wins for views, but I wanted to do something extra to give it some attention. And to kill your boredom in the process, by adding a fact-finding quiz dimension. Two birds, one video! What is it? It’s a feature-length 35-minute episode of Watch & Chill – our version of a TV late show for watch people – and it focuses exclusively on the Zenith El Primero. Both the movement itself, as well as the models that it has powered. And not just the key…
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