OPINION: Will COVID hammer the final nail into the coffin of the dress watch?

Having moved house last year, I finally got around to collecting the last remaining items from our storage facility last weekend. All that was left was a forlorn collection of those random bits and pieces that you barely use, but can’t quite stomach throwing out. There was a box of bedraggled Christmas decorations, a tennis racquet with broken strings and countless CDs (despite the fact I no longer own a CD player). But there was also a battered trunk containing all eight of my suits alongside a musty tuxedo. None of these had been worn in the past 18 months. Admittedly, I had a lifestyle change during that time period. I chucked in my job, dived into a start-up and succumbed to a sea-change, moving my young family to live by the beach. Yet, truth be told, I wasn’t regularly suited and booted even when I was marginally respectable. Working in media generally involves some half-cocked stab at “business casual” at best. I’m not alone in letting sartorial standards plummet either. Even people with grown-up jobs have become increasingly relaxed. Last year, Goldman Sachs announced a move to a “flexible dress code” with a company memo citing the “changing nature…

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4 years ago