Editor’s note: There’s the simple fact that Seiko are turning up the heat on the Swiss watch industry, and then there’s the way they’re doing it. Both are 100% worth taking note of. For example, let’s re-examine the Seiko Prospex LX SNR035J, a high-spec Spring Drive GMT at a shade under $8000AUD, that carries with it a murdered out vibe. In the metal, it borders on menacing. It is sleeker than your average Seiko diver, with muscular shoulders. It is pared back of anything that is not absolutely necessary for it to do its job to an elite level. It is awesome. Seeing this one in the archive took me back to the day we first discovered it. We had to take our collective breath then at the boldness of the aesthetics, and let’s just say it, the brazen nature of the price jump. A year and a few months later, it’s no less noteworthy, and it seems almost quaint that we would question the strategy, as the LX range has been wildly popular. It’s really not hard to see why. The force is strong – and the force is dark – with this collection. Prospex is Seiko-speak for “Professional Specification”, a family…
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