In a move to be expected of a brand like Hublot, the provocative wunderkind of the industry has just released a new limited edition in collaboration with Garage Italia and the grandson of the Rake of the Riviera himself, Lapo Elkann. The Big Bang Millennial Pink is based on the Unico 42mm chronograph and features what the brand is calling a gender-neutral soft pastel pink colourway that can be seen throughout the entire watch. The colour Righto, let’s call it. Pastel pink can only be considered ‘gender neutral’ if you factor in Don Johnson’s pastel-masculinising Miami Vice wardrobe. But somehow – through oddly pleasing fleshy tones, and weird colour alchemy – it hits the spot. It’s been considered attractive by both genders in the Time+Tide office. As for “can’t stop looking at it”, that’s me quoting Andrew in the headline. He’s said exactly that multiple times this week. At this point, I’ll throw to some imagery to thicken the plot. Here are some men in an office wearing it. (As well as one further down the page). Do they look wildly effeminate? We think not. First impressions First impressions aside, this does represent a departure. While Hublot has a reputation…
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