The notion that “knowledge is power” has arguably become the guiding principle of our professional lives. Organisations are more reliant than ever on numerical evidence to gauge how they’re shaping up. Businesses study balance sheets, governments scrutinise trade figures, media networks analyse traffic growth and revenue streams. Sport, too, has become ever more data-obsessed after the so-called “Moneyball effect” saw the Oakland A’s baseball team thrive after they started basing their decisions on statistical analysis, rather than the hunches of ageing scouts. As a result, the corporate maxim, “If it’s not measurable, it’s not manageable” has become universally accepted. The reason is simple: numbers deliver an objective yardstick to determine your rate of progress or decline. That philosophy is now also becoming increasingly applied to our personal lives. Built on the promise of “self-knowledge through numbers”, the “quantified self” movement is based on collecting data on a specific area of your life with a long-term view to improving it. Your focus could be anything you’re looking to work on: weight loss, mood swings, cholesterol levels, productivity, too much booze … To the self-tracker they’re all made to measure. Once you’ve accumulated a reasonable wodge of data, you can then analyse…
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