Is Rolex trend-chasing with its new colourful range of Oyster Perpetual models? A look back into the brand's colourful past…

The wild profusion of colours in the new Rolex Oyster Perpetual collection caught many by surprise this week. And it immediately had people drawing parallels with the colour suites of other brands. It begs the question, are these new sporty and youthful lacquer dials – in candy pink, turquoise blue, yellow, coral red and green – a blast from Rolex’s past, or something completely new, perhaps inspired by other brands? A Brief History of Rolex Dials and Color Rolex is primarily known as a brand of modesty and incremental change, built upon robust and reliable watches. More often than not, you will typically see Rolex watches in four colors (at least in their steel watches) – Black, White, Silver, and Blue. Their precious metal watches of the past, however, were a bit more adventurous in dial tone and configuration. In 1956 the Rolex Day-Date was released and became one of the brand’s most luxurious and prestigious watches. Just four years after its release, not a long time in Rolex years, they began to experiment with the lineup, introducing dials with diamonds and eastern arabic numerals. Stone dial configurations were brought into the mix as well – fabricated from stones such as Onyx, Jasper,…

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