We all know only too well how a Rolex Oyster or Jubilee bracelet embraces the wrist unlike any other assembly of steel parts available. It’s a watch bracelet with the feel of silk. Lesser common an experience is the sampling of an Oysterflex bracelet, Rolex’s version of a rubber strap. At the time it was released, the brand stridently avoided that description, by the way. We must mention neither the war, nor rubber. Back then, it seemed like typical watch industry doublespeak – where every commoner material is granted a loftier title. That is, until it was in the hand; Rolex was perfectly right . Through typical – and utterly masterful – over-engineering, the brand succeeded in elevating the whole concept of rubber strap to another level. Since then, it’s become a ‘Flex by name, and a flex by nature – this is every current Rolex Oysterflex reference, in one handy place. The beginning of the Oysterflex story With its debut in 2015 on the 40mm and 37mm Yacht-Master, it made Rolex fun, dare we say it, even ‘urban’ and thereby captured a younger audience in the process. This was at the very dawn of ‘Athleisure’, and the tracksuited, Yeezy…
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