INTRODUCING: The Moser Swiss Alp Watch is less a clever gimmick than it is just great

Moser Swiss Alp WatchThe Moser Swiss Alp Watch is a thoroughly intriguing proposal, in what seems a familiar smooth shape of a rectangular pebble with re-imagined wire lugs. Your non-horologically biased mates, family and colleagues will no doubt pose the question as to why this has a crown and a hand-sewn alligator strap, only to be silenced by the mesmerising blue depth of the fumé dial. A dial with depth and detail that doesn’t distort or disappear when seen at an angle … what is this witchcraft? Yes, this was designed as a statement piece. You will understand the deeper meaning without mentioning any tree-based fruits. Take it as a call to action or a thought-inducing detail that makes you nostalgic for the days without a single beep, reminder or buzz from your wrist or phone (which was on a side table in the hall — I’m that old, folks). Wind the manual movement up and while doing so, immerse yourself in a feeling of time being precious – while swiping Data Off on your phone. But no matter the intrinsic meaning or zen-inducing ocean-like blue depths, this is a perfectly sized 38.2mm smooth piece of horology, special enough to make you think that,…

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4 years ago